Cause Marketing

There’s a handful of stories out there about the successful use of Twitter in nonprofit fundraising. Social media expert Beth Kanter has been especially watchful of this trend. The most common technique is to simply spell out the need in a Tweet to the people who follow you on Twitter. Just last night in my little market organizers of the 'SunTweet for Charity' tried something I haven’t seen elsewhere. They held a Tweetup for charity in conjunction with the Sundance Film Festival . A Tweetup is a meetup for Twitterers. SunTweet for Charity  featured panelists on the topic of ‘creating value for your social audience,’ free pizza and soda drinks, a cash bar and face-to-face social interaction. The price of admission was $5, which went to an unnamed charity. Event costs were covered by sponsors. I love events   for charities. Like very few other tactical media choices events can help move prospects from interest to action. And Tweetups happen because even the most distant...