Cause Marketing

Electrolux is back with perky daytime talker Kelly Ripa just in time for Earth Day. The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. The money is donated by Electrolux a dollar at a time to Global Green USA ’s green schools initiative when you virtually plant a flower. KaBOOM , the nonprofit playground builder, convinced two-time Dancing With the Stars winner Julianne Hough (who spent part of her growing up years just a few miles from where I live) to pony up $100,000 for charity. The donation is also released a dollar at a time when you enter photos and descriptions of playgrounds in your neighborhood. Notably ecumenical, the $100K goes not to KaBOOM, but to six other charities like Jumpstart , First Book , YMCA , etc. There’s also a contest element to meet Hough. ( The picture to the left comes from juliannehough.com) Portland, Oregon-based fashion e-tailer saraseven.com launched with the p...