Cause Marketing Odds and Ends

Electrolux is back with perky daytime talker Kelly Ripa just in time for Earth Day. The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. The money is donated by Electrolux a dollar at a time to Global Green USA’s green schools initiative when you virtually plant a flower.

KaBOOM, the nonprofit playground builder, convinced two-time Dancing With the Stars winner Julianne Hough (who spent part of her growing up years just a few miles from where I live) to pony up $100,000 for charity. The donation is also released a dollar at a time when you enter photos and descriptions of playgrounds in your neighborhood. Notably ecumenical, the $100K goes not to KaBOOM, but to six other charities like Jumpstart, First Book, YMCA, etc. There’s also a contest element to meet Hough. (The picture to the left comes from juliannehough.com)

Portland, Oregon-based fashion e-tailer saraseven.com launched with the promise to donate five percent of sales to two charities: 3 percent to Compassion International’s Unsponsored Children’s Fund and 2 percent to International Justice Mission.

Throughout April, when you buy Ariel Aparicio’s cover of the Psychedelic Furs’ classic Pretty in Pink on iTunes, Aparacio will donate $0.54 cents to the New York affiliate of Susan G. Komen for the Cure.

OyHello in India, a competitor with social networking sites Orkut and Facebook, was founded with the tagline ‘Unite for the Cause.’ OyHello is less than six months old, and so far the charity partner is unidentified on OyHello’s site.

In March, social entrepreneur enabler Echoing Green in conjunction with Crowdspring, the site that helps small business find graphical design and other kinds of help, held a t-shirt design competition called Designed for Change. The winning t-shirt was sold on the Echoing Green website and proceeds benefit new social entrepreneurs. The winning designer, Audree Rowe, received a $250 cash prize for her birds on a wire design.

(BTW, what's a fellow got to do to get nominated for one of Echoing Green's famous fellowships?)

With each pain admission to its new movie grandiloquently called Earth, Disney will plant a tree in the Brazilian Atlantic Forest. The movie opens Wednesday, April 22… Earth Day.

Labels: , , , , , , , , , , ,