Cause Marketing

You Say You Want an Evolution? There’s not a card-carrying cause marketer who’s been in the business more than 10 years or so who doesn’t owe a debt of gratitude to Cone , Inc. the cause-marketing and social responsibility agency now owned by the Omnicom Group. Back in the day 14 years ago when we were knocking on corporate doors, putting together proposals and making presentations to corporate marketers about the only substantive weapon we had at our disposal that suggested that cause marketing worked was the old Cone-Roper survey of attitudes about cause marketing. It was a revelation and it helped enormously. The Cone surveys have been often updated over the years. The latest version of the Cone study, called the Cone Cause Evolution Study , is out and many of my fellow cause-marketing bloggers and analysts have already done an admirable job of addressing the study’s intriguing findings. Check Selfish Giving , or David Hessekiel’s newsletter at the Cause Marketing Forum , for instan...