Today, Saturday April 25, 2009, when you go into Macy’s and give $5 to the National Park Foundation, Macy’s will give you $5 off a $15 (or more) purchase and a ‘shopping pass’ that allows you 20 percent off basically anything else in the store. In addition some undefined amount of the money generated will go to ‘local participating organizations that conserve and protect our environment.’ It’s all in celebration of National Park Week , which I was not previously familiar with. The local charitable partner in my market is the Hogle Zoo , a facility and organization that I’ve always found underwhelming. There’s a lot to like here. First off, I like the idea of the National Park Week, although so hard on the heels of Earth Day I don’t know whether or not this is the right week for it. Other nonprofit organizations like heart disease and the breast cancer charities have successfully tread this path before. But it’s not clear to me that the National Park Foundation has the promotional jui...
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