Tuesday’s post/exercise Cause Marketing Summarized in Six Words has already drawn a response from Time To Talk, the cause campaign from the Partnership for a Drug-Free America. Faithful reader Debbie Kellogg writes: Hi Paul, This was a fun exercise! I got several folks here at the Partnership for a Drug-Free America to help brainstorm six words for our cause campaign, Time To Talk (www.timetotalk.org). It is a surprise to many parents that they are the most powerful influence in a child’s life – greater than their peers, celebrities, musicians and event athletes. The Partnership’s research shows that kids who consistently learn about the risks of drugs from their parents are up to 50% less likely to use than those who do not. Our cause platform, Time To Talk, encourages parents to talk to their kids by providing helpful tools, tips and resources not only to start but to also continue the conversation over the long haul. Here is our submission: Time To Talk You talk. Teens listen. Drug...
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