If you’re like me, you loathe it when gas stations sell air for your vehicle’s tires. Air is free, right? But I saw a pay air pump on the Navajo Indian Reservation that used cause marketing to take some of the sting out of buying compressed air. Gap, Arizona is a tiny burg on US-89 on the western edge of the expansive Navajo Nation (the reservation is slightly larger than the state of West Virginia). US-89 is almost the mother road for National Parks in the American West. It is the main access artery for the Grand Canyon National Park, Zion National Park, Capitol Reef National Park, Bryce Canyon National Park, the Grand Teton National Park, and Yellowstone National Park. The population density of the Navajo Nation is very low, and the unemployment and poverty rates are high; 42 percent and 43 percent respectively . For comparison’s sake, the unemployment rate on the adjacent Hopi reservation is 55 percent. But the Navajo have a rich and amazing artistic heritage. Years ago I worked i...
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