Hey Gang: I got the following email from a student at Stetson University who’s looking for some help on some research she’s conducting on cause-related marketing ads. Here’s the contact information if you can help: eschiff@stetson.edu. Warm regards, Paul Jones, President Alden Keene & Associates I’m looking for print ads (appearing in magazines and newspapers preferably) with human subjects which are part of a breast cancer cause related marketing campaign (with a preference for Komen Foundation endorsed ads). I need a sufficient number to conduct a content analysis. Unfortunately, a select few from a single campaign wouldn’t do, since my advisers want me to locate either all of a single campaign, or a large quantity from which I can draw a random sample. My analysis will be from a sociological perspective, analyzing the race, age, gender, and class of those appearing in the ads. Once I’ve quantified the elements of gender, race, and age, I intend to compare the population in the a...
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