Cause Marketing

re·mark·a·ble adj 1. worthy of notice: worth noticing or commenting on 2. unusual: unusual or exceptional, and attracting attention because of this The success of your next cause-related marketing campaign (and perhaps all your marketing efforts) may hang on this single adjective. That’s the word from Andy Sernovitz, author of the book Word of Mouth Marketing and founder of the Word of Mouth Marketing Association . I caught Andy’s remarks at a speech he gave last night. What follows is the first part of my precis of his presentation. Part II follows on Thursday's post. Word of mouth has been around forever and everyone knows how powerful it can be, for good and ill. But without an assist from the tenets of marketing, word of mouth by itself is like pasta without the sauce. That is, incomplete. Propelling good word of mouth, Sernovitz says, has never been easier. Email and the social media amount to word of mouth particle accelerators, getting more from word of mouth than it could ...