Cause Marketing

I’m still waiting for my copy of Suzy Welch’s first solo book 10-10-10 from Amazon, but I’ve already started to think of the 10-10-10 decision-making instrument in terms of cause marketing. (The photo at left comes from Welch's book website). The premise of 10-10-10 is straightforward. When you come to important decisions you ask how you will feel about the implications of the decision in 10 minutes, in 10 months and in 10 years. As a self-help approach 10-10-10 helps you make determinations according to your own moral compass. For that matter it helps you determine what your moral compass is. For instance, Welch relates an anecdote from when she was the editor of the Harvard Business Review and giving a speech to a group of insurance executives in Hawaii. Her two eldest children, ages 5 and 6, break from their hula dancing class and storm into the room where she’s giving her speech. There’s a 10-10-10 moment for anyone who has ever been a parent! Here’s one from my professiona...