Breaking News: Humane Society of the United States Added to Microsoft's i'm Initiative List of Benefiting Charities
It's not often that I get to 'break' news here at the Cause-Related Marketing blog, but today I do. Here's a press release, leaked to me, which announces that The Humane Society of the United States is the tenth charity to benefit from Windows Live Messenger's cause-marketing campaign called the i'm Initiative . The Humane Society of the United States Announces Participation in the i’m Initiative from Microsoft Windows Live Messenger connects customers to top social causes through the donation of Microsoft advertising dollars (May 21, 2007) - Starting today, anyone who sends instant messages to their friends, family or colleagues using Windows Live Messenger can also help animals at the same time. Through participation in the i’m Initiative from Microsoft, The Humane Society of the United States is offering supporters and other animal lovers who download Windows Live Messenger the opportunity to make a difference without spending a dime. Microsoft will donate a ...