Cause Marketing

Faithful Readers: The other day Mrs. Alden Keene asked what the Cause Marketing Blog has done to help the world of nonprofits that have done so much for our world (and my livelihood). I pointed out that the blog is coming up on 600 posts, each indexed with helpful keywords and easily searched. It’s the longest-tenured blog on cause marketing, says author and fellow cause marketing blogger Joe Waters . In almost five years of posting, people from better than 99 percent of the countries in the world have found and read the Cause Marketing Blog. The whole Cause Marketing Blog is a public service, I said. “Yes,” she replied, “and don’t pull any muscles patting yourself on the back. But what have you done for individual nonprofits and sponsors?” I continued to pointlessly make my case before conceding that, of course, she was right. So with Mrs. Alden Keene’s encouragement I have decided that I need offer a direct public service to you, my faithful readers. I am therefore offering a free Q...