At Causemarketing.biz I often review elements of cause marketing campaigns but I generally shy away from reviewing creative. That's because I don’t have a hardcore agency creative background. So it’s hard to trot out those kind of credentials, as in, ‘Back when I was at Crispin + Porter, Alex Bogusky used to say it was OK to try something different so long as it didn’t look like a mistake.’* With those confessions out of the way, the creative for the American Red Cross series looks like a mistake to me. The ads are meant to drive you to redcross.org/gifts , where you can pledge donations in various amounts to support the Red Cross’s vital mission, or to get you to donate blood. (Let me say that regardless of my criticisms of the ads, the American Red Cross is an vitally important cause that deserves your support.) The creative features a clay everyman with several other 3-D objects set against 2-D drawings in the foreground and/or background. The copy of the first ad at the left te...
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