Long-time readers know I’m a sap when it comes to integrated cause marketing campaigns that are activated across multiple media because I believe they’re more effective and because… having done of few of these campaigns myself… I know how much hard work they are. Here’s how this one works: When you buy a package of Starbucks branded Morning Joe coffee, “Starbucks with MSNBC will donate to the DonorsChoose.org project of your choice.” You redeem it online at DonorsChoose.org using the code from the package of Morning Joe coffee. The ‘with MSNBC’ line, I suspect, means that MSNBC is donating airtime to the promotion rather than cash. Morning Joe is the name of the MSNBC morning talk show hosted by former member of (U.S) Congress from Florida, Joe Scarborough, along ‘with’ Mika Brzezinski and Willie Geist. Starbucks has been a sponsor... of one flavor or another… of Morning Joe since June 2009, drawing scrutiny and criticism from media watchdogs and others. The Starbucks logo is embedded...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.