Not all cause marketing is meant to get directly you to buy something. Sometimes it’s meant to get you to try something you might not otherwise consider. In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are. And the offer is almost ripped from the headlines of today’s news. When you call for an auto insurance quote, AAA of Northern California will make a $5 donation to unnamed groups that support state parks in California, Nevada, and Utah, up to a total of $100,000. Although all three states are facing budgetary pressures in the downturn, the Golden State has been especially hard hit. California has plans to shutter as many as 70 of the state’s 279 state parks on July 1, 2012. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. Members of auto clubs, it goes almost without saying...
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