If you were the CEO of a food company, what would be your top priority for the company? Making a profit, you say? Employing people? Providing food to people who want or need it? Supporting your family? Ha, silly you. In a survey published in October by Ketchum , 1000 people… 200 each in the US, UK, Germany, Argentina and China… were asked what they’d do if they were CEO of global food company. Before I ridicule the poll from Ketchum, a global PR agency and a unit of the jinormous Omnicom Group , let me address the two elements of the study pertinent to cause marketers. In those five countries, more than 40 percent say they would pay more for food if it would improve water and food deliver medicine to the needy. The consumers who said they’d be most responsive to this cause marketing-like approach were from China (64 percent) and Argentina (58 percent). That would be potentially interesting if the rest of the survey were actually credible. The survey mainly asked pretty standard questi...
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