Lately one of the great things about the Cause-Related Marketing blog for me is that I don’t have to go out and ‘enterprise’ my blog posts the way I did in the early days. People have started to pitch me ideas to post on. We have a name for these people. When they send helpful pitches that are pertinent to this blog I call them PR angels. When they pitch me ideas that are off-topic, over-long, just plain dumb, or addressed to “Dear Alden,” I just call them idiots. (I think it’s clear from reading the blog that my name is Paul Jones. My company’s name is Alden Keene.) And I’m not talking about spam here either. Everybody on earth with an email account gets spam. Editors and reporters have started to out the idiots. Heck, even PR people are outing the idiots. It's very chic to complain about PR idiots right now, and who am I to resist a trend? I’m not going to out any idiot PR people by name. Although I reserve all rights to do so in the future. But to prove my point, here is a sho...
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