Cause Marketing

Alden Keene & Associates got its annual renewable energy report the other day from our electric utility, Rocky Mountain Power. In December 2008 we signed up with ‘Blue Sky,’ a wind-energy offsets program, so as to help lessen the environmental impact of Causemarketing.biz. At left is the statement for the last 12 months. The back of the statement is below. Last time around the statement included a bulleted list of the positive effects of the program, customized to Alden Keene. This year Rocky Mountain Power gave the list a little extra graphical punch and with it more relevance in my view. I think there’s a lesson here for cause marketers. Even if such customization isn’t usually possible for most cause marketing campaigns, cause marketers need to report back campaign results. Such reporting builds transparency and as I posted earlier this month… “Transparency is vital to cause marketing. And part of transparency is to report back on how it all went. Such reporting reassures suppo...

Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments. Alex’s Lemonade Stand Foundation, is named for Alex Scott, who in the year 2000 at the age of 4 announced to her parents that pediatric cancer must be cured and to do her part she was going to sell lemonade from a stand. Alex herself suffered from neuroblastoma and died in 2004 at the tender age of 8. By then she had already raised $1 million for cancer research. Now a 501(c)(3) charity, Alex’s Lemonade Stand Foundation, has generated $35 million for cancer research, $12 million of it from lemonade stands. Volvo’s relationship with ALSF began in 2002 when Alex was nominated for the inaugural Volvo for Life Awards. She won it in 2003. And in 2004 Volvo dealers helped Alex meet her goal to raise $1 million for pediatric cancer research before the year end. Sadly, Alex died in Aug...