Cause Marketing With Buy One Give One, #2

Today’s post describes three BOGO (buy one, give one) cause marketing campaigns from outside the United States. Read yesterday's post on BOGO here.

Included in this list is 'Plus One' from Darford International, a dog food manufacturer in British Columbia, Canada, which is the most brilliant example of BOGO cause marketing I’ve ever seen so far. It's well named, well thought-out, and, I think, likely to improve Darford's long-term sales prospects.

The wonderfully-named Baby Teresa, based in Tasmania, Australia, offers BOGO onesies. Baby Teresa also takes applications to join them when they distribute the onesies in developing world countries.

B1G1 is a kind of giving society based in Singapore that enables companies to do transactional cause marketing without a bunch of set up or hassle. Among its offerings is a business card that offers a $1 donation to the charity of choice for the person who redeems it.

Plus One, from Darford International in British Columbia, Canada, is a feeding campaign for rescued dogs in Canada and the United States. Attached to the top of each box of Darford dog food and Darford dog treats is a single-meal packet. Detach the packet and deposit it into Plus One hamper located near the dog food aisle. Local dog rescue efforts periodically pick up the food at the retailers.

When you close on a mortgage through ING in Netherlands and make a donation to help people in developing countries buy their own homes, the company will match your donation up to €300.

Tomorrow, more stateside BOGO cause marketing.

Comments

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