Your friend would like you to check out Smile-izer. Submit your own laugh today and we'll donate $1.00* to a super cool cause. *Up to $50,000. Coca-Cola Smile-izerThe Smile-izer site has a bunch or caramel-colored bubbles floating from the bottom to the top of the page. Click on one and listen to the accompanying laugh. In addition to regular people like myself, I heard laughs and saw bubbles from American Idol host Ryan Seacrest, along with a bunch of NASCAR drivers including Bobby Labonte, Denny Hamlin, Joey Logano, Jeff Burton, Clint Boyer, and Tony Stewart.
“Ever been to Yosemite, the Grand Canyon or Yellowstone? The U.S. National Park Service and the National Park Foundation support and care for these and nearly 400 other amazing parks all across the country. So we just want to say thanks to them for keeping the great outdoors so great. And we want you to join the 285 million park lovers who go each year (if you’re not already going). To find the park nearest you, click here: www.nationalparks.org/findapark.”I can only assume that Coke is using the campaign to collect email, Twitter, and Facebook info. But unless Coca-Cola has some research that suggests that environmental causes have special resonance with Coke drinkers, I just don’t get why Coke chose the venerable, if not terribly flashy, National Park Foundation as its partner... although Adweek suggests that National Park goers are more active and less obese, thereby leading to fewer anti-soda actions.
Labels: American Idol, Bobby Labonte, Clint Boyer, Coca-Cola, Coke, Denny Hamlin, Jeff Burton, Joey Logano, NASCAR, National Park Foundation, Ryan Seacrest, Smile-izer, Tony Stewart