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Cause Marketing Pastiche

Today’s post features a collection of all kinds of news relating to cause marketing, corporate giving and charitable donations. With my comments in italics.

Stationary for the Troops
For every $50 spent at through the end of the year they will donate stationary, note cards and writing papers to members of the armed forces deployed overseas via Operation Gratitude. Hey, I appreciate businesses do what they can. But $50 is a pretty high threshold to trigger what amounts to an in-kind gift.

Corporate Giving up in 2007
The Committee Encouraging Corporate Philanthropy in New York released the results of a survey that found that corporations increased their giving in 2007 over the year prior when measured as median amount and when measured as a percentage of pre-tax profits. 2007 was a year of mixed economic news. Maybe this bodes well for 2008-9.

A Holiday Card that Gives
Network for Good offers a ‘Good Card’ this holiday season meant to serve as a client gift. You load the card with an amount of money… the increments are $10, $25, $50 and $100… and then via Network for Good the client can then make a donation to the charity of their choice. It’s pretty slick. I found the art on the card to be too clever by half. And it’s not clear whether or not the recipient could divide their gift between multiple charities. I also wonder who ends up with the donor data?

A New Online Giving Portal
Presently in beta is a new online giving portal called Razoo. As you make donations to charities Razoo creates a portfolio of your giving, compiling news items about the charities and the like. Razoo is also working on a private label option for corporations. My first reaction if I’m a charity is that there sure are a lot of outfits nowadays that are trying to get between me and my donors/potential donors.

Chocolate Truffles for Darfur
Los Angeles based Compartes Chocolatier offers truffles and other goodies, made with African ingredients, that benefit Relief International’s work in Darfur. Sounds yummy. I wish the website would have been transparent on the amount generated by the purchase.

Heroes at Home
Military Families sometimes go without while their loved ones serve abroad. This Christmas season Sears and Lands End are asking people to make donations to the 30,583 military families who have registered their needs/wishes at the Heroes at Home website. Singer Trisha Yearwood is the celebrity face of the campaign. I have a soft heart for the armed forces and those who ‘keep the home fires burning,’ so I have an special fondness for this campaign. If Sears wants this to grow, however, they’re going to have to do what General Mills did with it Labels for Education campaign and set Heroes at Home free.

Art Show LA
Make a donation to the Tereo School for street orphans in Helderberg, near Cape Town, South Africa and get free admission to the Art Show LA event on Dec. 17. A nice promotion well suited for Art Show LA’s audience.


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Yeah, You Read it Right. It's a Top 8 List.

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So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.

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