Cause-Related Marketing Advisory Boards

Most charities that do a meaningful amount of cause-related marketing probably need an advisory board or group whose job is only to help the organization make contacts and expand its CRM footprint.

At first blush you might think that all you need is Rolodex warriors willing to battle on your behalf. In fact, once corporate types reach a certain threshold they probably have a Rolodex that any competent cause marketer could effectively mine, to mix the metaphor.

Instead, in homage to Guy Kawasaki, whose excellent book The Art of the Start I’m reading right now, I suggest that are actually five types of people you want on your cause-related marketing advisory board (CRMAB).

As Kawasaki puts it, boards are both “blessings and burdens.” So make sure you can stand the bloviations of The SuperGeek, the angst produced by The Artist, and the egos of everyone else.

Kawasaki also advises that you take away their Blackberries before your meetings.

Good luck with that.

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