Skip to main content

Seven Things You Can Do to Fight Childhood Slavery

In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’

Back in November after reading the horrifying book “Half the Sky” by Nicholas Kristof and Sheryl WuDunn I committed to help the plight of girls and women in the developing world.

"Half the Sky" brilliantly drives home the point that in too much of the world girls and women are abused, trafficked, mutilated, enslaved, and even murdered for largely cultural reasons. Every bit of this is immoral and wrong. It must not be allowed to continue and none of us can sit idly by while it happens.

Here then is Alison Storm’s list:
  1. Face the Facts.’ By this she means that slavery and forced labor is more prevalent now than at any time in human history. Perhaps 5.7 million children worldwide are forced to work in factories, fields and brothels. The charity Love146 fights child sex slavery and exploitation specifically.
  2. Shop for Fair Trade Jewelery and Handbags at store.madebysurvivors.com.' The cause offers economic opportunity to poor Indian girls and women who might otherwise be drawn into the brothels.
  3. Find Out How Many Slaves Work for You by Answering 11 Questions at Slaveryfootprint.org.' I’ve profiled the site/app in the past and was dismayed that my number was 65, something I’m working on.
  4. Educate a Freed Child Slave in East India for One Year.’ For about $160 a year Mercy 29 can educate a child freed from slave labor. And education, especially of girls, is the strongest card to play in the fight against poverty and enslavement. Mercy 29 also works in Africa.
  5. Scan the Barcodes of Your Favorite Products Using the Free2Work Smartphone App to Find Out Which Companies Are Working to Eliminate Forced Labor From Their Supply Chains.’ The app, which is still forthcoming, comes from the nonprofit called Not for Sale and grades some 300 brands.
  6. Give Whatever You Can to Save the Children.’ I second that sentiment.
  7. Report a Potential Trafficking Situation.’ Resources include the National Human Trafficking Resource Center (888-373-7888) or online at polarisproject.org/report-a-tip. Human trafficking, especially of women and children, is a shame anywhere and dark stain on any society that tolerates it. But it simply cannot be countenanced anywhere in the developed world where the laws are clear and enforcement has real teeth. If you see it, report it.

Comments

Popular posts from this blog

Part 2: How Chili's Used Cause-Related Marketing to Raise $8.2 million for St. Jude

[Bloggers Note: In this second half of this post I discuss the nuts and bolts of how Chili's motivates support from its employees and managers and how St. Jude 'activates' support from Chili's. Read the first half here.] How does St. Jude motivate support from Chili’s front line employees and management alike? They call it ‘activation’ and they do so by the following: They share stories of St. Jude patients who were sick and got better thanks to the services they received at the hospital. Two stories in particular are personal for Chili’s staff. A Chili’s bartender in El Dorado Hills, California named Jeff Eagles has a younger brother who was treated at St. Jude. In both 2005 and 2006 Eagles was the campaign’s biggest individual fundraiser. John Griffin, a manager at the Chili’s in Conway, Arkansas had an infant daughter who was treated for retinoblastoma at St. Jude. They drew on the support Doug Brooks… the president and CEO of Brinker International, Chili’s parent co...

Chili’s and St. Jude Children’s Research Hospital

I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...

A Clever Cause Marketing Campaign from Snickers and Feeding America

Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is it even possible to do home repairs and take care of all your needs with just one trip to Home Depot / Lowes ?) Here’s how it works: Snickers is donating the cost of 2.5 million meals to Feeding America, the nation’s leading hunger-relief charity. On the inside of the wrapper is a code. Text that code to 45495… or enter it at snickers.com… and Snickers will donate the cost of one meal to Feeding America, up to one million additional meals. The Feeding America website says that each dollar you donate provides seven meals. So Snickers donation might be something like $500,000. But I like that Snickers quantified its donations in terms of meals made available, rather than dollars. That’s much more concrete. It doesn’t hurt that 3.5 million is a much bigger number than $500,000. I also like the way they structured the donation. By guaranteeing 2.5 million meals, the risk of a poor...