Kate A. from Boston is the latest person to join the Cause-Related Marketing Googlegroup. I invite you to join, too.
When you join, each new posting to Cause-Related Marketing comes direct to your email box.
As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing" which explains Cause-Related Marketing in an easy-to-follow matrix and includes examples.
It's a great brainstorming tool and helps ensure that your campaign has all the components appropriate for that flavor of Cause-Related Marketing.
To join, simply send me your name and your email address to firstname.lastname@example.org.
Your privacy is important to me, so be assured that I will never sell your name or email address.
Labels: Five Flavors of Cause-Related Marketing