The BG US Challenge measures teams mentally, physically and strategically. AndIt seems like there’s an x-a-thon for charity every weekend. How does the BG Corporate Challenge differ?
one of the things it forces teams to do is play to their strengths. If a team
has someone who can read, understand and memorize maps, the BG US Challenge
rewards the team when they build on such strengths.
Teams come back from the BG US Challenge able to draw on and impart to internal
teams the lessons learned. It impacts the entire organization. There’s real
measurable ROI. Several companies have written case studies that demonstrate the
We have two teams, the first is celebrity team comprised of All Stars from
reality shows like Survivor and the Amazing Race. They took first place last
year and represented the United States at the World Challenge last year. Our
second team is comprised of employees who are also former patients at St. Jude.
They are powerful reminders to the other teams of the mission and purpose of the
St. Jude Children’s Research Hospital.
Last year as one team crossed a finish line, which involved rigging a makeshift
stretcher, they were heard to say in effect; this is nothing compared to what the
kids at St. Jude go through every day!
All the teams wear a hospital-style bracelet with the name and condition of an
actual patient. We’re on all the signage at the event and all the marketing
materials and collateral in the lead up to the event including the ads in
Fortune. Last year the BG US Challenge aired on OLN and we got exposure there.
Since the Challenger World was purchase by IMG we expect the TV component will
be even greater this year.
Labels: B2B cause-related marketing, BG US Challenge, Fortune Magazine, Holly Thompson, ROI, St. Jude