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Cheap Tricks I.I

In what may be a case of over-promising and under-delivering, I'm going to have to postpone the second half of this post until next Tuesday. I've been 'under the weather' as the expression goes and haven't had the chance to finish the second posting.

Instead, as a sort of a bridge, I want to share a letter from Aaron W. a reader in Toronto who asks if his two ads his group has produced serve to "shock people into paying attention."

Referring to Tuesday's post, Aaron asks:
I'd love to hear your thoughts on whether these ads are our "red socks" or
whether we missed the point and we're just bludgeoning people into submission."

View the ads on YouTube here and here.

Aaron is plainly trying to cut through the clutter. Please leave a comment on the ads to say you whether or not you think he's succeeded.

On Tuesday... Part II.

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