Skip to main content

Thanksgiving

Today is Thanksgiving in the States, a day when we we watch parades and American football before eating an enormous feast of turkey, 'stuffing,' and mashed potatoes, then chase it down with pumpkin pie.

We Americans grew up with a cherished myth that the first thanksgiving was celebrated when the Native Americans invited the Pilgrims over for a potluck around harvest time.

Every year historians, journalists and other skeptics chip away at the thanksgiving myth. The latest involves a Spanish explorer named Pedro Menendez de Aviles who dined on bean soup with Native Americans in Florida some 56 years before the more famous meal at Plymouth Rock.

In time no doubt we'll learn that Leif Ericson in fact broke bread with Native Americans in Labrador around 1000 AD and that the Basques shared their catch of salted cod with the Natives of New England long before Columbus.

Nonetheless, Americans are pretty much undaunted by these revelations. Here's why: the holiday as we now celebrate it is just so beautiful. Families and friends gather. An enormous meal is prepared. We talk about what it is that we have to be grateful for at the dinner table. We feast. We loosen our belts and take a nap. Then we go home with leftovers in plastic margarine containers.

For my part, I'm grateful to you my readers. Thanks for putting up with my rants. Thanks for disregarding my too frequent errors of spelling, grammar and logic. Thanks for leaving comments. Thanks for suggesting topics. Thanks for practicing cause-related marketing, wherever you are.

And, happy birthday Katie.

Comments

Anonymous said…
Paul,
Thanks for your blog!

--Ryan

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

Unconventional Metrics of Cause Marketing Power

The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.

In the January 17, 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. economy’s (still pending?) resurgence.

That got me thinking, what unconventional metrics evidence the power of certain cause marketing efforts?

One immediately leapt to mind, although only General Mills, which makes Yoplait yogurt in the U.S., can measure it.

The Yoplait lid at left... which I purchased in December 2010... can NOT be redeemed for a $0.10 donation to Susan G. Komen for the Cure. Instead it promotes Yoplait’s sponsorship of Komen’s Race for the Cure events, which are numerous.

But I’d bet you a six-pack of Yoplait Greek Honey Vanilla that people nonetheless still send in some number of the lids above in an attempt to redeem th…