At the risk of being immodest, your's truly was quoted several times in a recent article on cause-related marketing in the January issue of Western & English Today, a trade magazine for the Western and English equine industry.
Also quoted were Carol Cone, cause-marketing grandee, and David Hessekiel, the founder of the Cause Marketing Forum and a subscriber to this blog.
Follow this link to the excellent article by Carol Gustafson and read it online. It begins on page 58.
You can also read all the questions Carol Gustafson posed to me last November along with my answers here.
Labels: Carol Cone, Carol Gustafson, David Hessekiel, Western and English Today