Send Me Something Nice, I'm for Sale
Well, it's happened. I've now officially sold out my integrity as journalist blogger.
Yesterday I got a package from TOMS Shoes with the handsome alpergatas loafers on the left with a nice note from Blake Mycoskie, the founder and CEO of TOMS Shoes.
I've twice posted on the great appeal of TOMS’ no-nonsense cause-related marketing; when you buy a pair of TOMS Shoes, another pair goes to a needy kid in someplace like Africa or South America.
It's a great approach that puts shoes on kids’ feet generates scads of word of mouth for TOMS. In my posts I made a few suggestions about other things they could do to keep the momentum going.
In gratitude, Jake from TOMS emailed me and asked me if I'd like a free pair. And in a momentary lapse of ethical propriety, I thought, what the heck?
So go ahead, Montblanc, Rollex, Steinway, send me something nice. Especially something that can be easily liquidated (such gifts are taxable in the United States, after all).
My journalistic ethics are now lying in shreds.
Oops. Wait a minute, I'm a consultant not a journalist. Of course I’m for sale!
Labels: Blake Mycoskie, Montblanc, Rolex, Steinway, TOMS Shoes