Cause-Related Marketing for Lovers

Cartier Love Bracelet

I adore Cartier’s Love Charity bracelet cause-related marketing promotion.

When you buy one of their Love Charity bracelets they will support one of 24 charities with a donation of either $100 or $200 depending on which bracelet you buy.

There’s a lot of moving parts here but in the main the promotion consists of the following:
I’m a sucker for these big campaigns because I think they have an agglomerative effect and because I admire what it takes execute them.

And what Cartier has done here is as spectacular as their jewelry.

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