Informal Learning and the Acquisition of Expertise

Researchers say that it takes right about 10 years to acquire expertise in anything.

And the Tiger Woods video above notwithstanding, it isn’t innate talent that makes you an expert, but those 10 years of study and practice. That explains why Tiger Wood is better golfer than Paul Jones.

But what explains why Tiger is better than all his rivals, who have, after all, been playing just as long as he has and sometimes longer?

For answers to that question and the role that informal learning plays, visit The Learner’s Guild, my blog on informal learning, for the post called ‘Let Us Now Praise Famous Informal Learners.’

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Batting Your Eyelashes at Prescription Drug Cause Marketing

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Cause Marketing: The All Packaging Edition

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Chili’s and St. Jude Children’s Research Hospital

I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...

Cause Marketing

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