Researchers say that it takes right about 10 years to acquire expertise in anything.
And the Tiger Woods video above notwithstanding, it isn’t innate talent that makes you an expert, but those 10 years of study and practice. That explains why Tiger Wood is better golfer than Paul Jones.
But what explains why Tiger is better than all his rivals, who have, after all, been playing just as long as he has and sometimes longer?
For answers to that question and the role that informal learning plays, visit The Learner’s Guild, my blog on informal learning, for the post called ‘Let Us Now Praise Famous Informal Learners.’
One way to activate a cause marketing campaign when the sponsor sells a physical product is on the packaging. I started my career in cause marketing on the charity side and I can tell you that back in the day we were thrilled to get a logo on pack of a consumer packaged good (CPG) or even just a mention. Since then, there’s been a welcome evolution of what sponsors are willing and able to do with their packaging in order to activate their cause sponsorships. That said, even today some sponsors don’t seem to have gotten the memo that when it comes to explaining your cause campaign, more really is more, even on something as small as a can or bottle. The savviest sponsors realize that their only guaranteed means of reaching actual customers with a cause marketing message is by putting it on packaging. And the reach and frequency of the media on packaging for certain high-volume CPG items is almost certainly greater than radio, print or outdoor advertising, and, in many cases, TV. More to ...
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