A Reporter Needs Sources on a Cause-Related Marketing Type Story

Hey Gang:

I just became aware of a reporter that's looking for sources on gifts that give back along the vein of Ten Thousand Villages. If you can help her out, by all means contact her at the email below, but take note of her June 24 deadline.

All the best,

Paul Jones, President
Alden Keene & Associates

Summary: Gifts that "Give Back"
Name: Lauren Parker
Email: laurenp@busjour.com
Title: Editor
Media Outlet/Publication: Accessories magazine
Anonymous? No
Specific Geographic Region? No
Region:
Deadline: 11:00 AM EASTERN - June 24
Query:
"I'm writing a holiday gift guide article on 'gifts that give back' in the accessories industry. Not just items that donate $$ to a cause after the fact, but rather companies that help set up womenaround the world to develop sustainable businesses (i.e.GlobalGirlfriend.com or TenThousandVillages.com), then sell the handmade items online or wholesale. If you represent any such organizations, please let me know!Thx! Lauren Parker"

Comments

Lisandra Estevez said…

If you're looking for a great story about cause-related marketing, I would check out two great green fundraising programs offered by Save Your World, LLC. This company sponsors two unique programs that enable any approved school or charitable organization to earn money for its goals, while also supporting its conservation mission to save areas of rainforest. For more information, go to: http://store.saveyourworld.com/category-s/27.htm

7/29/2008 11:16 AM

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