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Follow Up on US Airways Cause-Related Marketing Campaign for RIF

A note from Paul Jones of the Cause-Related Marketing Blog. One of the things I don't do often enough is update past postings.

With this, I bring up-to-date two postings from April 1 and April 3 of 2008 about US Airways' cause-related marketing campaign for Reading Is Fundamental called "Fly With Us. Read With Kids." What follows is from RIF's post-campaign email that arrived in my email today.

Thank you for participating in the Read with Kids Challenge, a partnership between RIF and US Airways.

More than 16,500 adults logged 3.8 million minutes read to children, far surpassing our goal of 1 million minutes!

The RIF network is full of dedicated supporters and we are delighted that you’ve joined our work!

Did you know that RIF is the nation’s oldest and largest nonprofit children’s literacy organization?

With 3,500 programs, RIF motivates young children to read by working with children, their parents, and community members to make reading a fun and beneficial part of everyday life.

Take a look at some of last year’s accomplishments:
• We provided 16 million new books to children at no cost to them or their families.
• We served more than 4.6 million children at nearly 19,000 RIF sites in the U.S. through book distributions and literacy programs.
• We added 150 new programs, serving an additional 370,000 children.

Though RIF serves an amazing 4.6 million children each year, there are still 13 million U.S. children in poverty. These children need your help. Make your online gift today and help us reach more children in need.


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