Skip to main content

Reporter Looking for Some Cause-Related Marketing Examples

Hey everyone:

Back again with another reporter looking for sources for a holiday giving guide in a national women's magazine, including cause-related marketing. Note the deadline is August 22.

Best wishes,

Paul Jones, President
Alden Keene

Summary: Your fave charities/ways of giving?
Category: General
Name: Lynn Harris
Email: lynn@lynnharris.net
Title: freelance
Media Outlet/Publication: national women's magazine
Anonymous? No
Specific Geographic Region? No
Deadline: 6:00 PM EASTERN - August 22
Query: "Xmas in August! I'm compiling a (long) list of small-but-significant ways for readers to give charity/their time this holiday season. Seeking: (1) smaller or non-obvious charities readers may not have heard of, including specific programs (could be run by larger charities) with concrete/tangible incentives, e.g. "$25 gets 10 malaria-threatened children mosquito nets," "protects 1/2 acre of rain forest," "buys 5 blankets for children of incarcerated mothers." International, national, local, too, as long as it has broad appeal. (2) ideas for in-kind donations, e.g. places to donate your used cell phones and glasses (listed both of those last year, alas, so can't repeat). (3) ideas for not-so-random acts of kindness, like shoveling your neighbor's driveway. (4) Plus any other sneaky ways to give, like holiday shopping at Xwebsite that donates 10% of sales to XYZ cause. This was a hugely popular feature last year, so your helping ME can actually make a difference for jillions of others. Thanks! Lynn

Please email: lynn@lynnharris.net

PS Actually, does anyone happen to know of a charity/organizationthat helps babies & their incarcerated mothers? "

Comments

Popular posts from this blog

The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out.

I first floated the idea of a stock index that would track companies that do cause marketing back in 2009. I tried to figure out Yahoo Pipes so that I could put the feed right into this blog. But alas sometimes the geek gene does fall pretty far from the tree.

So I talked to programmers to see if I could find someone who could do the same, but it was always more than I was willing to pay.

Finally, last week I hired a MBA student to do it all in a spreadsheet, and what do you know but that over the last 15 years a basket of 25 cause marketing stocks dramatically outperforms the Dow, the S&P 500, the NASDAQ Composite, and the Wilshire 5000.

The index, which I call the Alden Keene Cause Market…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

Pimping for Constant Contact

OK, not pimping really. More like a gentle noodge to nonprofits and the companies that love them that it’s time to start email marketing.

I was invited to a local presentation on email marketing from Constant Contact, the Waltham, Massachusetts email marketing outfit whose target market is small businesses and nonprofits.

They offer a cause-related marketing campaign called Care4Kids meant to benefit children’s causes. Constant Contact customers are invited to nominate worthy 501(c)(3) children’s charities to receive a free account along with the training to create an effective email campaign.

Non children’s charities are probably still eligible for charity discounts. If you’re outside the United States you might be able to induce Constant Contact to consider your cause. Alternately, you could suggest a similar program to email marketing vendors in your home country.

It goes without saying… I hope… that every nonprofit needs an email marketing component. Email marketing is a good deal lik…