Reporter Looking For Valentine's Day Cause-Related Marketing

Hey Everyone:

I've become aware of a reporter that's looking for a sources on Valentine's Day chocolate gifts that engage in cause-related marketing practices.

If you're a potential source, contact the reporter below. But do so before the deadline, which is tomorrow, August 8.

All the best,

Paul Jones

Alden Keene & Associates

Summary: Chocolate gifts that gives back
Category: Lifestyle & Entertainment
Name: Sarah Jio
Email: sarah@sarahjio.com
Title: Freelance Writer
Media Outlet/Publication: Cooking Light
Anonymous? No
Specific Geographic Region? No
Region:
Deadline: 5:00 PM PACIFIC - August 8
Query: "For an article I'm writing for Cooking Light about Valentine's Daychocolate gifts that give back a portion of sales proceeds tocharity, I'm hoping to locate companies that fit this profile. "

Comments

Batting Your Eyelashes at Prescription Drug Cause Marketing

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I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...

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