Cause-Related Marketing, Now in Italian

My new friend Francesco Santini is translating a select number of my posts into Italian for his blog.

If your Italian's better than mine, you could read my post and all of Francesco's at

And to any of my Italian readers I'll repeat what I said to Francesco: "If you ever need a token American to speak at or attend a nonprofit or marketing conference in Italy, I'm your man."

My price?

Heck, I'd do it for airfare and a twice-daily gelato.

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