I’m still in the holidaze, so today is another quick post.
Well bear in mind four things:
- While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the
United Way, the service wasn’t publicly available until April 2008.
- As the mGive press release points out, the first year of online nonprofit donations back in 1997, only generated $300,000 in donations. In 2007 online giving was in excess of $10.4 billion.
- Mobile phone penetration has higher penetration than either cable television or the Internet.
- Finally, in Europe and
Asia, where this type of giving is commonplace, cell phone fundraising generated in excess of $100 million for tsunami relief in 2007.
This is a fundraising technique with a lot of room to run in 2009 and beyond.