On Monday, June 15, the NASDAQ OMX Group Inc. stock exchange announced that it had developed a new index of stocks meant to track corporate sustainability performance.
Called the 'The NASDAQ OMX CRD Global Sustainability 50 Index' (TNOCGS50I), the index tracks the triple-bottom line of 50 global companies.
I read this and thought: I need to develop a stock index of companies that do cause marketing.
But first I need a name.
So you'll notice at the top of the column to the right a poll to help name the cause marketing index of stocks.
I've listed basically the first four ideas that came to me:
Please vote for your favorite option.
- The first is a play on the standard-bearer of stock indexes, the Dow Jones Industrial Average. The DJIA... aka 'the Dow'... is named for two of the founders of the Wall Street Journal; Charles Dow and Edward Jones. Since my name is Paul Jones the first option is a sort of guerilla marketing play on the DJIA, only nicknamed 'the Paul.'
- The second is a play on my company name, Alden Keene, which spins off the tongue at least as easily as NASDAQ.
- The third and fourth options are more generic.
Two last things:
- If you don't like the options, by all means e-mail me your choice to me at aldenkeene at gmail dot com. But be aware that I will almost certainly favor options that feature my name or my company's name. I am a marketer, after all.
- Lastly, I haven't figured out how to feed the index into the blog. But I expect that Yahoo Pipes can probably do what I need it to do. If you can offer help on using Yahoo Pipes in this way, please let me know. For that matter, if you know of a better way to do this I'm all ears.
Labels: Cause Marketing Stock Index, DJIA, Dow Jones, NASDAQ OMX CRD Global Sustainability 50 Index, Yahoo Pipes