Help Me Name the New Cause Marketing Index

Kind Readers:

On Monday, June 15, the NASDAQ OMX Group Inc. stock exchange announced that it had developed a new index of stocks meant to track corporate sustainability performance.

Called the 'The NASDAQ OMX CRD Global Sustainability 50 Index' (TNOCGS50I), the index tracks the triple-bottom line of 50 global companies.

I read this and thought: I need to develop a stock index of companies that do cause marketing.

But first I need a name.

So you'll notice at the top of the column to the right a poll to help name the cause marketing index of stocks.

I've listed basically the first four ideas that came to me:

The first is a play on the standard-bearer of stock indexes, the Dow Jones Industrial Average. The DJIA... aka 'the Dow'... is named for two of the founders of the Wall Street Journal; Charles Dow and Edward Jones. Since my name is Paul Jones the first option is a sort of guerilla marketing play on the DJIA, only nicknamed 'the Paul.'
The second is a play on my company name, Alden Keene, which spins off the tongue at least as easily as NASDAQ.
The third and fourth options are more generic.

Please vote for your favorite option.

Two last things:

If you don't like the options, by all means e-mail me your choice to me at aldenkeene at gmail dot com. But be aware that I will almost certainly favor options that feature my name or my company's name. I am a marketer, after all.
Lastly, I haven't figured out how to feed the index into the blog. But I expect that Yahoo Pipes can probably do what I need it to do. If you can offer help on using Yahoo Pipes in this way, please let me know. For that matter, if you know of a better way to do this I'm all ears.

Warm regards,
Paul

Comments

Part 2: How Chili's Used Cause-Related Marketing to Raise $8.2 million for St. Jude

[Bloggers Note: In this second half of this post I discuss the nuts and bolts of how Chili's motivates support from its employees and managers and how St. Jude 'activates' support from Chili's. Read the first half here.] How does St. Jude motivate support from Chili’s front line employees and management alike? They call it ‘activation’ and they do so by the following: They share stories of St. Jude patients who were sick and got better thanks to the services they received at the hospital. Two stories in particular are personal for Chili’s staff. A Chili’s bartender in El Dorado Hills, California named Jeff Eagles has a younger brother who was treated at St. Jude. In both 2005 and 2006 Eagles was the campaign’s biggest individual fundraiser. John Griffin, a manager at the Chili’s in Conway, Arkansas had an infant daughter who was treated for retinoblastoma at St. Jude. They drew on the support Doug Brooks… the president and CEO of Brinker International, Chili’s parent co...

Chili’s and St. Jude Children’s Research Hospital

I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...

A Clever Cause Marketing Campaign from Snickers and Feeding America

Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is it even possible to do home repairs and take care of all your needs with just one trip to Home Depot / Lowes ?) Here’s how it works: Snickers is donating the cost of 2.5 million meals to Feeding America, the nation’s leading hunger-relief charity. On the inside of the wrapper is a code. Text that code to 45495… or enter it at snickers.com… and Snickers will donate the cost of one meal to Feeding America, up to one million additional meals. The Feeding America website says that each dollar you donate provides seven meals. So Snickers donation might be something like $500,000. But I like that Snickers quantified its donations in terms of meals made available, rather than dollars. That’s much more concrete. It doesn’t hurt that 3.5 million is a much bigger number than $500,000. I also like the way they structured the donation. By guaranteeing 2.5 million meals, the risk of a poor...

Cause Marketing

Search This Blog