Why Can Cause Marketing Improve Employee Morale?

Tuesday evening, Paul Nelson, a local radio reporter called to ask about how to keep up employee morale during the downturn.

(Here's his finished story.)

He'd seen on Slideshare a presentation on the topic I'd given in September to the Utah state convention of the Society for Human Resource Management.

Between the presentation and my comments, I'll bet I gave him a half-dozen studies demonstrating that cause marketing can help companies improve employee morale, loyalty, profitability. skills, teamwork, etc.

And then he asked me the most natural, obvious question imaginable. Why?

Why would working with a charity help a company improve morale?

I almost choked. No one has ever asked my why that would be.

I'm a pundit so of course I had an answer for him... it's the quote he used in the story... but it wasn't based on any study I could name or even think of.

So here's my question to you my faithful readers.

Why can cause marketing help with employee morale?

Feel free to state your opinion. But if you can cite a source or a study, all the better.

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