For about eight years now I’ve been collecting all the cause marketing I come across in a database, mainly expressed as advertising creative.
Alden Keene and Associates now has a database of more than 1,500 cause marketing examples.
The problem, of course, is that while I probably see more cause marketing than the average person on the street, even with RSS feeds and Google Alerts, I almost certainly miss more than I see.
Moreover, since I'm in North America and only speak/read English, no doubt there's much more cause marketing that I wouldn't even recognize as such.
So I propose to set up a Wiki of examples of cause marketing that would be open to everyone. Could be links, could be images or descriptions, or some combination thereof.
If this sounds like something you’d like to participate in please email me at aldenkeene [at] gmail [dot] com.
Labels: Alden Keene and Associates, Cause Marketing Wiki