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Instant-On Cause Marketing

One of the remarkable things about the Internet is the way it enables you to turn on a cause marketing campaign in about an hour.

Old style cause marketing relied on the old media, which is a little like an electric stove. Turn it on and after a while it’s hot.

By contrast, cause marketing on the Internet is like a gas stove. Turn the dial and the heat is on.

Short case in point. The small website for artists called Booooooom.com... which is basically a blog... decided to do something for Haiti relief. So they petitioned artists with a pitch. We’ll carve out a space for your art on a special page of Booooooom if you’ll donate proceeds from the sale of your art to Haiti.

And boom, just like that the page was up.

(The piece above is called ‘The Healer’ by Betsy Walton.)

Ignore the problems this effort has in terms of transparency (Where does the money go? How much does ‘a portion of the proceeds’ mean?) and instead marvel at how fast the Internet makes it possible for even small media outlets to respond to the desperate need in Haiti.

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