In December 2008 I signed up with 'Blue Sky,' a wind energy offsets program from my electric utility, so as to help mitigate the carbon footprint of the Cause Marketing blog.
Earlier this month I got the first full-year statement from Rocky Mountain Power, my electric utility, which you can see on the left.
The statement explains how many offsets I bought and totes up the total number of kilowatts purchased by my fellow customers and I.
Better still, they give my numbers some real shape and meaning. My 2009 Blue Sky purchase helped avoid the release of nearly 3,000 pounds of carbon dioxide, the equivalent of NOT driving nearly 3,000 miles in the car.
But Rocky Mountain Power nonetheless stumbles with this statement. The paper it was printed on should have been recycled!
Labels: Corporate Social Responsibility, Green Cause Marketing, Rocky Mountain Power