It's rare to see national television ads for cause marketing.
But since January I count three:
Of the three, I appreciate Disney's ads (there are several versions) the most because they feature an emotion aside from earnestness.
- Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.
- Outback Steakhouse's campaign for Operation Homefront.
- American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.
But I'd love to get your feedback. So I've set up a poll in the column to the immediate right.
Please follow the links to view the ads and vote for the one you prefer.
The poll closes in a month.
Labels: American Express, Cause Marketing Ads, Disney, Muppets, Operation Homefront, Outback Steakhouse, The Members Project, Volunteerism, Yvon Chouinard