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Cause Marketing and National Television Advertising

It's rare to see national television ads for cause marketing.

But since January I count three:
  1. Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.
  2. Outback Steakhouse's campaign for Operation Homefront.
  3. American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.
Of the three, I appreciate Disney's ads (there are several versions) the most because they feature an emotion aside from earnestness.

But I'd love to get your feedback. So I've set up a poll in the column to the immediate right.

Please follow the links to view the ads and vote for the one you prefer.

The poll closes in a month.

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