Cause Marketing by the Bag

When I was in nonprofit management I heard a lot of pitches from retailers or suppliers wanting to sell something to my list of supporters. But there was always a sticking point. Oftentimes they wanted me to just turn over my donor list. That was a nonstarter. Later they wanted to put my logo on their merchandise or sales platform, usually without any upfront money. Those terms, too, were unacceptable.

Now a West Coast coffee roaster called Newhall Coffee Roasting Company offers an approach and terms that I think a lot of nonprofit managers could swallow.

Sell fresh-roasted coffee with your nonprofit branding on it and you get to keep a “significant percentage of the proceeds.”

Called Newhall Coffee for a Cause, all sales take place on a customizable webpage and Newhall handles all fulfillment and returns. Marketing materials like fliers, brochures and postcards are also available to participants.

Very few would-be partners get this part right. The biggest 500 nonprofit charities in United States all have their own marketing departments and webmasters. Every other charity… a number which is in the tens of thousands… doesn't have the same resources.

Good for Newhall for making this so easy for charities.

All that said, I have reservations about Newhall Coffee for a Cause.
Probably some of these questions are addressed in the agreement nonprofits sign with Newhall, but it wasn’t visible on the webpages I could read.

(The photo illustration comes from

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