Skip to main content

Cause Marketing Older than Your Grandfather

Years ago I worked with the American Legion and I heard a side of the story about the development of the groundbreaking GI Bill that's not commonly known. Namely, that the American Legion that had agitated and lobbied for the bill and Harry Walter Colmery, a lawyer and former American Legion National Commander, drafted it. President Roosevelt signed the bill into law on June 22, 1944.

Now thanks to a timely email from Laurie Shaffer of U.S. Fish and Wildlife Service, I’ve learned about a campaign that has generated more than $750 million since 1934 and thereby helped preserve some 5.3 million acres of waterfowl habitat in the United States.

The effort is called Federal Duck Stamps. Perhaps like me you’ve heard the name but aren’t familiar with its ins and outs. Here’s how it works:

The U.S. Fish and Wildlife Service produces an annual limited-edition illustrated stamp, similar to a postage stamp, although it can’t be used as postage. The price for 2010 edition is $15. A healthy secondary market in former stamps has developed over the years. Prominent wildlife artists vie to illustrate the stamp.

The money is used by the Service to purchase or lease important waterfowl habitat.

Now a new envelope and stamp set, called a silk cachet, has been released for $25. The extra funds will be used to augment the acreage of more than 38 National Wildlife Refuges along the Gulf Coast.

The first edition of the silk cachet was underwritten by Bass Pro Shops, a big-box retailer and outfitter. The silk cachet was unveiled at the Ducks Unlimited headquarters on July 27 in Memphis at a ceremony featuring the U.S. Secretary of the Interior, Ken Salazar.

Comments

Popular posts from this blog

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

Profile of Cause Marketing Veteran Joe Lake

Blogger's Note: What follows is a profile and interview I wrote of Children's Miracle Network co-founder Joe Lake, who was recently installed as the CEO of the Starfish Television Network. This originally appeared in the Salt Lake Enterprise on Monday, May 11.

Lining the walls of the office of Joe Lake, the new CEO of the Starfish Television Network, a 501(c) (3) public charity and television network founded in 2006 and headquartered in Midvale, are pictures of the many celebrities he has worked with.

There are pictures of Joe with Goldie Hawn, Sidney Poitier, Jeff Bridges, Bill and Hillary Clinton, Rob Lowe and Walter Cronkite, and affectionately-autographed publicity stills from Bob Hope and Rich Little.

It’s something you’d expect in the office of a Hollywood agent, or at a celebrity hangout in Manhattan, or Chicago or Vegas. But the Starfish Television Network, whose mission is to tell the stories of nation’s nonprofits in a way that educates, entertains and inspires its audi…

The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out.

I first floated the idea of a stock index that would track companies that do cause marketing back in 2009. I tried to figure out Yahoo Pipes so that I could put the feed right into this blog. But alas sometimes the geek gene does fall pretty far from the tree.

So I talked to programmers to see if I could find someone who could do the same, but it was always more than I was willing to pay.

Finally, last week I hired a MBA student to do it all in a spreadsheet, and what do you know but that over the last 15 years a basket of 25 cause marketing stocks dramatically outperforms the Dow, the S&P 500, the NASDAQ Composite, and the Wilshire 5000.

The index, which I call the Alden Keene Cause Market…