Shaquille O’Neal, NBA legend, rap artist and pitchman for Comcast showed up in his guise as ‘Shaq-A-Clause’ in this pre-Christmas circular from Toys ‘R’ Us benefiting Toys for Tots.
The press release quoted Shaq saying: “My parents always encouraged me to give back to those less fortunate, and ever since I made it to the NBA, I’ve been visiting Toys“R”Us stores during the holiday season to buy gifts for kids in need.”
There’s a Facebook component, special appearances by O’Neal at Toys ‘R’ Us stores, online videos, a microsite, support from Shaq’s own website and a $250,000 seed donation from Toys ‘R’ Us.
Still something’s missing and it's called a copy editor. The second line of copy reads: “Cash donactions accepted through Christmas Eve.”
Come on people, someone needs to get Shaq's back!
Labels: Facebook, NBA, Shaquille O’Neal, Toys 'R' Us, Toys for Tots