Skip to main content

A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

SupporterWall.com is an interactive grid wall that displays pictures and links to your website that you could use for fundraising for you nonprofit or crowd funding your business idea.

Presently in beta, the individual grids sell for $100, $20 and $10. The donations from the beta wall go to SupporterWall. But when it comes out of beta the app will be released in three rounds, first to $100 donors, then $20 donors, then $10 donors.

In effect, SupporterWall is crowd funding its own startup with the sale of an app that helps you crowd fund. It’s sorta like looking at your reflection in an infinity mirror.

The money deposits into your PayPal account. SupporterWall is customizable and can be installed on your website. There’s no deadlines or timelines. Leave it up as long as you see fit.

SupporterWall also has teeny-tiny little grids that it gives away for free. If you look really closely, you can see my photo on the top row of the freebies section in the 45th square from the left. That’s also my photo in row two in the 45th square. And in row 3-45, 4-45, etc. all the way down to row 10.

You could probably charge a buck for those little squares, but the PayPal transaction fees might not be worth it for you or the $1 donor.

Just to play fair with SupporterWall and to get access to the app I’ll also put up a $10 square.

SupporterWall positions the app as a crowd funding option. But I see it as a really cool virtual paper icon campaign. It allows you to sign your name to an icon, and post it in a public space. Plus, it allows you to easily link to a website, something paper icons can’t do.

This is the online equivalent of those low-rent capital campaigns where you pay your money and get a custom brick that leads up to the main entrance of a hospital, for instance. Except the price is better. I spent about $90 putting up a brick in the Olympic Plaza in the lead-up to the 2002 Winter Olympics. By contrast, $10 seems almost like throw-away money.

This is very clever, although SupporterWall is the first to admit it's not entirely original.

Comments

Sarah said…
Thanks so much for the great blog post and for your donation! We look forward to having you in our beta launch and hearing your thoughts on the product.

Thanks again,
Sarah
SupporterWall.com
Hi Sarah:

Thanks for your comments.

I look forward to the beta.


Warm regards,
Paul

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart... now in its thirtieth year... and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor?

In the most recent year, Kmart,the discount retailer, donated $7.4 million to the March of Dimes, bringing the 30-year total to nearly $114 million. March of Dimes works to improve the health of mothers and babies.

Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. But most causes and sponsors benefit more from long-term marriages than short-term hookups, the main benefit being continuity. Cause marketing trades on the trust that people, usually consumers, put in the cause and the sponsor. The longer the relationship lasts the more trust is evidenced.

There's also a sponsor finding cost that…