Skip to main content

A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

SupporterWall.com is an interactive grid wall that displays pictures and links to your website that you could use for fundraising for you nonprofit or crowd funding your business idea.

Presently in beta, the individual grids sell for $100, $20 and $10. The donations from the beta wall go to SupporterWall. But when it comes out of beta the app will be released in three rounds, first to $100 donors, then $20 donors, then $10 donors.

In effect, SupporterWall is crowd funding its own startup with the sale of an app that helps you crowd fund. It’s sorta like looking at your reflection in an infinity mirror.

The money deposits into your PayPal account. SupporterWall is customizable and can be installed on your website. There’s no deadlines or timelines. Leave it up as long as you see fit.

SupporterWall also has teeny-tiny little grids that it gives away for free. If you look really closely, you can see my photo on the top row of the freebies section in the 45th square from the left. That’s also my photo in row two in the 45th square. And in row 3-45, 4-45, etc. all the way down to row 10.

You could probably charge a buck for those little squares, but the PayPal transaction fees might not be worth it for you or the $1 donor.

Just to play fair with SupporterWall and to get access to the app I’ll also put up a $10 square.

SupporterWall positions the app as a crowd funding option. But I see it as a really cool virtual paper icon campaign. It allows you to sign your name to an icon, and post it in a public space. Plus, it allows you to easily link to a website, something paper icons can’t do.

This is the online equivalent of those low-rent capital campaigns where you pay your money and get a custom brick that leads up to the main entrance of a hospital, for instance. Except the price is better. I spent about $90 putting up a brick in the Olympic Plaza in the lead-up to the 2002 Winter Olympics. By contrast, $10 seems almost like throw-away money.

This is very clever, although SupporterWall is the first to admit it's not entirely original.

Comments

Sarah said…
Thanks so much for the great blog post and for your donation! We look forward to having you in our beta launch and hearing your thoughts on the product.

Thanks again,
Sarah
SupporterWall.com
Paul Jones said…
Hi Sarah:

Thanks for your comments.

I look forward to the beta.


Warm regards,
Paul

Popular posts from this blog

The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out.

I first floated the idea of a stock index that would track companies that do cause marketing back in 2009. I tried to figure out Yahoo Pipes so that I could put the feed right into this blog. But alas sometimes the geek gene does fall pretty far from the tree.

So I talked to programmers to see if I could find someone who could do the same, but it was always more than I was willing to pay.

Finally, last week I hired a MBA student to do it all in a spreadsheet, and what do you know but that over the last 15 years a basket of 25 cause marketing stocks dramatically outperforms the Dow, the S&P 500, the NASDAQ Composite, and the Wilshire 5000.

The index, which I call the Alden Keene Cause Market…

Pimping for Constant Contact

OK, not pimping really. More like a gentle noodge to nonprofits and the companies that love them that it’s time to start email marketing.

I was invited to a local presentation on email marketing from Constant Contact, the Waltham, Massachusetts email marketing outfit whose target market is small businesses and nonprofits.

They offer a cause-related marketing campaign called Care4Kids meant to benefit children’s causes. Constant Contact customers are invited to nominate worthy 501(c)(3) children’s charities to receive a free account along with the training to create an effective email campaign.

Non children’s charities are probably still eligible for charity discounts. If you’re outside the United States you might be able to induce Constant Contact to consider your cause. Alternately, you could suggest a similar program to email marketing vendors in your home country.

It goes without saying… I hope… that every nonprofit needs an email marketing component. Email marketing is a good deal lik…

Batting Your Eyelashes at Prescription Drug Cause Marketing

I’m a little chary about making sweeping pronouncements, but I believe I've just seen the first cause marketing promotion in the U.S. involving a prescription drug.

The drug is from Allergan and it’s called Latisse, “the first and only FDA-approved prescription treatment for inadequate or not enough eyelashes.” The medical name for this condition is hypotrichosis.

Latisse is lifestyle drug the way Viagra or Propecia are. That is, no one’s going to die (except, perhaps, of embarrassment) if their erectile dysfunction or male pattern baldness or thin eyelashes go untreated.

Which means the positioning for a product like Latisse is a little tricky. Allergan could have gone with the sexy route as with Viagra or Cialis and showed lovely women batting their new longer, thicker, darker eyelashes. But I’ll bet that approach didn’t test well with women.

(I’m reminded of a joke about the Cialis ads from a comedian whose name I can’t recall. He said, “Hey if my erection lasts longer than 3 hours…