A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion.
Where to start?
Where to start?
- There was, my friend said, no indication in the bowling alley of who the benefiting charity is, aside from the pink ribbon, which denotes the fight against breast cancer.
- Susan G. Komen for the Cure would almost certainly consider the phrase “Bowl for The Cure” a copyright and/or a trademark violation. If this were a Komen campaign it would carry their trademarked version of the pink ribbon. The icon would also be a darn-sight more sophisticated.
- There’s no identifying marks on the paper icon except the pink ribbon.
- There’s no explanation on the back of the paper icon; just acres of unused white space.
- Speaking of size it’s nearly 10-inches high and 4-inches wide at its widest point. It could easily be two-thirds its present size and be just as effective.
- The paper stock is pretty heavy, I’d say at least 80-pound. It doesn’t need to be any heavier than about 60-pound.
- Shaping it like a bowling pin means a custom die-cut, which is another unnecessary expense. It could just as easily be a rectangle.
- There’s two colors… the pink and the black… which is fine by me. But they probably could have gotten away with just pink, which would have represented another slight cost savings.
- The two typefaces, the script and sans serif at the top look cheap to me.
- Overall, the icon is rather bland looking.
- When paper icons are shaped after the sponsor rather than the cause, as in this one shaped like a bowling pin, it usually strikes me as being too self-referential to the sponsor and self-defeating. In this way the halo is reflecting light from the sponsor to the cause, rather than the cause to the sponsor.
- It appeared this month, February 2011, rather than during Breast Cancer Awareness Month in October, when it could ride the coattails of thousands of other pink ribbon promotions. I assume the intent was to run the campaign near Valentine's Day. But the connection between breast cancer and Valentine's Day is tenuous at best.