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But currently cause marketing donations are not tax deductible.
The paper icon at the left benefiting my state's Special Olympics chapter from a local grocery chain made my wonder… again… why Americans can’t get a tax deduction for charitable donations generated through cause marketing efforts?
When you buy the paper icon… available in $1, $3 and $5 versions… the clerk tears off the bottom portion, scans it, and hands it back to you to sign. After you’ve done so, you keep the top portion and bottom half gets displayed in the store, a chain called Harmons.
It would be a simple matter for the back of the top half of the icon to have a letter of deductibility from the charity with a facsimile signature from the executive officer.
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I won’t argue that a $1 or a $3 or even a $5 deduction will change the amount that Americans give to charity or increase the likelihood that they’ll give. I doubt it would.
But over the years I’ve see a lot of cause marketing donations that have been for $50 or $150, even $300 and more. That’s real money and it deserves to be treated the same as any other charitable donation.
What do you think? Should cause marketing donations be tax deductible?
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