Skip to main content

Pimping for the National WWII Museum

My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died . His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States.

Even though he died decades before I was born I feel great kinship with Uncle Walter. He died childless, so every Memorial Day my family and I lay flowers on his grave and I tell my kids about his heroism.

All told about 16 million American served during WWII and every day about 1,000 veterans die.

To commemorate those who sacrificed so much and to remember America’s role in WWII, historian-author Stephen Ambrose championed the National World War II Museum. The first phase of the Museum opened in New Orleans in 2001. Now the museum is in the midst of a $300 million capital campaign that will enable it to triple in size, and you, my friends can help.

For $200 you can buy a brick to memorialize a grandfather, uncle, aunt, grandmother, friend or loved one who fought or served.

Now a brick campaign is one of the hoariest of fundraisers for a capital campaign. Indeed, when I first glanced over the ad at the right in a recent Time magazine I was surprised that anyone would bother advertising a brick campaign in a national magazine. I thought, what cause could possibly generate enough affinity to warrant advertising a brick campaign to a broad national audience?

It may be that the World War II Museum is the only one.

As a fundraiser and marketer, my only complaint is that the bricks themselves seem so off the shelf. Two-hundred dollars is real money in the current economy. Fundraisers gotta do a little extra if they want people’s support.

For instance, why can’t the bricks display the rank of the person being memorialized; private, staff sergeant, captain, etc., rather than just plain text? For that matter, why not show their branch of service; Army, Army Air Corps, Navy, Marines, Merchant Marines, Coast Guard? Why not offer yellow bricks to those who served in the European Theaters and Red Bricks to those in the Pacific Theaters? Americans have never shied away from waving Old Glory, so where’s the flag option?

I don’t know if the text is routed in or baked in when the brick is made, but either way can it be that hard or expensive for the brick maker to add the flag or the service insignia?

Finally, where’s the expensive granite option? A standard brick is right around 7”x3”. Why isn’t there a customizable granite paver about 14”x12” for perhaps a $2,500 donation?

This caviling aside, please join me in supporting this important museum.

Comments

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven.

The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides. A second test location is set to open in Louisville before year’s end. The 11 in KFC eleven is a salute to the 11 herbs and spices in their original recipe chicken.

The trade-dress for the test store includes lamp lighting, digital signage with community news, and artwork from local artists.

Why step into the quick serve space? Fuller answered a reporter from QSRweb.com this way: “People love KFC but it's not a frequent choice for many guests for some reason. We wanted to create a broad and balanced menu that could mayb…